Cookie saga continues

Our cookies got to a couple of friends and they were good, not perfect, but still delicious. It was a huge relief.

See, in my last post I mentioned that we tried a new way of packaging our cookies and weren’t sure how they would turn out. We didn’t want to fail, and more importantly, we didn’t want to disappoint our friends.

Really, our goal is to delight people with cookies and make their days, weeks, maybe even months. We want to put out the best cookie possible, not just in taste but in ingredients and experience. But then, we ran into fulfillment and shipping and logistics.

And our decision to change packaging made our minds go someplace dark. We had these terrible visions of the cookies being uneatable, off, wrong, bad. And then thinking they were going to friends like that sent shivers through us.

But that didn’t happen, at least with these two.

One friend, Adriana, in Frisco, Texas showed them on Instagram and storied about them. She was so excited and generous with how she spoke about them. It was all in Spanish, so I didn’t know how generous she was. But with my limited understanding that was very rusty and buried in the recesses in my mind from my two years of high school Spanish classes, I parsed out that the outcome was good. Later, she told us in a private conversation that she appreciated them and thought they tasted great.

Another friend, Dan, who lives in Washington State close to Seattle recommended our baked wares on Facebook and said some similarly kind and generous words. And he also gave some warm private words and very helpful feedback.

And what they both said about the condition of the cookies made us happy; but, more than that, we were relieved. It was like a huge boulder of worry that was on our chests was lifted after we got their feedback that the cookies traveled ok.

Now, we continue to wait. There are still many packages out there. And the surge of the virus is causing shipping delays with USPS; so, there’s that.

Waiting is one of the hardest things about life. It’s shrouded in uncertainty. These days are full of that. The expectations, fears, hopes all lie before us. And many of them are already set with nothing for us to do. And isn’t that the hardest part—the surrendering? It feels like an eternity. But it must be had and endured and experienced to do anything in life, especially something of consequence. It’s the suspenseful closing of one chapter before turning to the next. So here we are, as we turn the page, taking a pause, before the truth is revealed.

Regardless, we surrender to the outcome with prayer and expectation as others receive their boxes.

And as much as there is some pain in the waiting, there is also hope.

Stay well, my friends.

One last thought, we are open to any and all feedback. If you have some seriously negative thoughts, please send them our way. Of course we love the positive stuff too, but don’t hold back on the hard words. We need them, too.

As always, with love,
John


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A better tomorrow is a choice

Your past isn’t you; and your future is always being made in the present.

You’re walking potential. You’re becoming. You’re changing, growing, evolving.

That is, if you choose to be.

You’re not simply who everyone thinks you are. You’re not stuck. You’re not just you.

Decide to make new relationships, form new habits, develop new practices, and amazing things will happen.

Sure, it’s not easy. It’s uncomfortable, challenging, difficult.

But it’s not impossible. It’s within reach. Stretch for it.

And if you do, there is one thing that surely won’t happen. And it’s this.

Regret.

This is the best way to succeed

Failure isn’t an event; it’s a state of mind. No one is truly a failure unless they give up.

I’m not talking about quitting because sometimes you need to quit in order to succeed. Not every venture is worth your time: Sometimes you try something and you find that it’s not working, so it’s good to quit.

To “give up” or failure means that you surrender to the difficulties of life and resign to the sense that “You can’t do it,” any of it—life.

But if you’re still trying and kicking, you aren’t that. You’re just in process.

The key now is to keep at it.

Did you know that Colonel Sanders (a real person) of Kentucky Fried Chicken, didn’t start his famous “finger lickin’ good” franchise until he was in his sixties?

Yeah—true story.

Before getting in the chicken business, he worked all kinds of jobs. And he was a piece of work, ornery and difficult to deal with. He was even fired for knocking out his co-workers.

But he never gave up. He kept going even though he was older, at an age when he should have been thinking about retirement. But he didn’t retire. He fought. Not just with his fists, but he carried on with his mind, gumption, capital, life.

If you keep on living, trying, fighting, you always have a chance of climbing, growing, succeeding.

Keep that in mind and put that into practice and you can’t help but succeed.


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This Is One of the Smartest Things You Can Do

To get smarter you have to feel stupid, sometimes. You ask the obvious question, repeat something back, relearn something you think you should have already learned.

Sure, it can be embarrassing. But, to learn you have to be open to learning. And that means you’re not the master but the pupil, not the teacher but the student, not the expert but the amateur. But it’s worth it.

Your mind will bud, bloom, and flourish. And learning isn’t a flower that dies, it can blossom for a lifetime and can even leave an imprint on your friends, family, neighbors, strangers, and, even, future generations.

You see, the secret to getting smarter is forgetting about looking smarter, but loving knowledge so much that you don’t care about looking stupid to gain it.

That’s the smartest thing you can do.


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Support this blog by shopping on Amazon.

Use this Amazon affiliate link to buy this book I recommend or anything you normally would (dog-food, diapers, deodorant—you know) in 24 hours, and that will create a magic for me. Thank you!!