Overcoming one of our greatest obstacles: ourselves

Our lives are determined not just by what we think but how we think. Before I started writing I used to believe I couldn’t write. It probably had a lot to do with the fact that my high school papers, after being graded, had so much red ink on them that they looked like someone…More

Cookies, covid, and a confession

Three words likely have never been seen together, but there they are, in the title, all alliterated, and weird. Let me explain. A couple of weeks ago we shipped the most amount of cookies since the start of our Clean Cookie Company, but covid slowed our shipments; and we’ve got to own the fact that…More

The YouTube ad that made me cry

Last week, we were watching a video when the greatest YouTube ad I had ever seen appeared. We couldn’t stop watching it. The skip ad button turned on and I ignored it. The ad went on for seconds then minutes. Until it ended nineteen minutes later. (I know, it might feel weird reading about a…More

Savoring life

Life is short; enjoy today. This week an old friend’s wife died. It was sudden—tragic. She was young, around my age, too young to die. They likely had dreams of growing gray together, wrinkled, swinging on a creaky porch swing, talking about their grown kids and grandkids. Now that’s gone. See, life can sucker punch…More

One of the best ways to deal with uncertainty

Uncertainty is everywhere. And the best thing we can do isn’t fight it, try to force things to happen—control. No. Sometimes the best thing we can do is just do this—surrender. That’s not the same as giving up. You’re not quitting. Absolutely not! Surrendering is different. It’s not giving up; it’s giving in. And that’s…More

Cookie saga continues

Our cookies got to a couple of friends and they were good, not perfect, but still delicious. It was a huge relief. See, in my last post I mentioned that we tried a new way of packaging our cookies and weren’t sure how they would turn out. We didn’t want to fail, and more importantly,…More

The good, the bad, the cookie

Yesterday we baked and shipped 240 cookies that same day. It’s the highest count so far in the short life of our little company, Clean Cookie Co. With our kids crying and needing food, uncertainties around fulfillment, the clock ticking down, and the sheer mountain of cookies, nonetheless, we made it. Don’t get me wrong,…More

When things get bad, go long

These days it’s easy to think that everything’s crap. But that’s wrong. You need to go long. See, the short-term is crappy. Yes, the pandemic is still here. It’s swelling. There’s a second wave. It’s looking ugly, uglier every day. But, that’s shortsighted. You’ve got to look yonder. Over the horizon. Set your sights on…More

Why we started a cookie business

Sometimes when things are terrible it’s necessary to start something delightful. So last month my wife and I started a cookie business. It’s an online store that sells gourmet gluten-free and vegan freshly baked cookies. They are made from incredible ingredients: organic this and organic that. And they are delicious. I’m the taste tester, so…More

You’re rich

Do you feel like you have something to prove? I do sometimes. I feel that urge to let people know that I’m doing ok; I’m successful; I’ve done something; I’m special. But why? Comparing ourselves to others is a killer. It kills our joys, our happiness, our richness. But I hope you free yourself from…More