The YouTube ad that made me cry

Last week, we were watching a video when the greatest YouTube ad I had ever seen appeared. We couldn’t stop watching it. The skip ad button turned on and I ignored it. The ad went on for seconds then minutes. Until it ended nineteen minutes later. (I know, it might feel weird reading about a…More

Savoring life

Life is short; enjoy today. This week an old friend’s wife died. It was sudden—tragic. She was young, around my age, too young to die. They likely had dreams of growing gray together, wrinkled, swinging on a creaky porch swing, talking about their grown kids and grandkids. Now that’s gone. See, life can sucker punch…More

One of the best ways to deal with uncertainty

Uncertainty is everywhere. And the best thing we can do isn’t fight it, try to force things to happen—control. No. Sometimes the best thing we can do is just do this—surrender. That’s not the same as giving up. You’re not quitting. Absolutely not! Surrendering is different. It’s not giving up; it’s giving in. And that’s…More

Cookie saga continues

Our cookies got to a couple of friends and they were good, not perfect, but still delicious. It was a huge relief. See, in my last post I mentioned that we tried a new way of packaging our cookies and weren’t sure how they would turn out. We didn’t want to fail, and more importantly,…More

The good, the bad, the cookie

Yesterday we baked and shipped 240 cookies that same day. It’s the highest count so far in the short life of our little company, Clean Cookie Co. With our kids crying and needing food, uncertainties around fulfillment, the clock ticking down, and the sheer mountain of cookies, nonetheless, we made it. Don’t get me wrong,…More

When things get bad, go long

These days it’s easy to think that everything’s crap. But that’s wrong. You need to go long. See, the short-term is crappy. Yes, the pandemic is still here. It’s swelling. There’s a second wave. It’s looking ugly, uglier every day. But, that’s shortsighted. You’ve got to look yonder. Over the horizon. Set your sights on…More

Why we started a cookie business

Sometimes when things are terrible it’s necessary to start something delightful. So last month my wife and I started a cookie business. It’s an online store that sells gourmet gluten-free and vegan freshly baked cookies. They are made from incredible ingredients: organic this and organic that. And they are delicious. I’m the taste tester, so…More

You’re rich

Do you feel like you have something to prove? I do sometimes. I feel that urge to let people know that I’m doing ok; I’m successful; I’ve done something; I’m special. But why? Comparing ourselves to others is a killer. It kills our joys, our happiness, our richness. But I hope you free yourself from…More

Things got weirder

These past few days things just got weirder. An image of a married couple brandishing firearms and pointing them at people who were peacefully protesting shocked me. They live in my city. They’re not far from me, which only added to the weirdness. These people, who are basically my neighbors, looked like some strange mash…More

You can survive this time

Sometimes authority is wrong. In America, it’s woefully wrong about the pandemic. Everything is not ok. It’s not safe. I’m not trying to be a fear-monger. I’m just telling you the truth. I don’t want you to get sick. I don’t want you to spread this disease to your loved ones. Look, our leaders are…More