Last week, we were watching a video when the greatest YouTube ad I had ever seen appeared. We couldn’t stop watching it. The skip ad button turned on and I ignored it. The ad went on for seconds then minutes. Until it ended nineteen minutes later. (I know, it might feel weird reading about a YouTube ad, but it’s just as weird or weirder writing about one.)
What was the ad? It was a Charity Water video.
Charity Water is a nonprofit started by a guy named Scott Harris. And in the ad he told his story from his challenging childhood in the suburbs to becoming a nightclub promoter in New York City. He got paid to throw huge parties and be around beautiful people and drink. It was fun until wasn’t. Eventually he discovered he wanted something more. That led him to abandoning that thrilling life and paying a nonprofit so that he can go with them to third world countries to take pictures for them as they did humanitarian work. When he was there, he discovered people drinking the most heinous water. It was dirty, muddy, diseased, bug infested water. And they (mostly the women in those villages) would walk miles to bring it home even though it was unclean enough to kill and carrying it was backbreaking work. That’s when Scott found his calling and started Charity Water which has a mission to bring clean water to the 780 million people who don’t have access to clean water.
Huddled around our computer screen with us was our first born. He loves YouTube videos. We’re Dude Perfect subscribers. These days we’ve been watching ones with deep sea fishing on BlacktipH. But this YouTube ad did something different to our boy. He saw people’s pain and had compassion. He saw for the first time that too many children didn’t have something he took for granted ever day—clean water to drink. And that was not the only story in the video that moved him.
There was a 9 year old girl, Rachel, who gave up her birthday in hopes to raise $300 for the nonprofit. She didn’t reach her goal: she raised $220. But weeks later she died in a car accident. It was tragic. But from the ashes of tragedy arose a phoenix of hope. As news traveled about Rachel’s death, people and media noted how while she was alive she offered up her birthday to give clean water to others—and many were inspired. They gave hundreds, thousands, hundreds of thousands, eventually more than a million dollars for the cause she sacrificed for just before she died.
I was crying. And my son says, “I want to give up my birthday. I want to give money.” And he ran off to get his piggy bank and wanted to give right then.
“Buddy we can’t jam dollars through the screen,” I said gently to him.
“Why not? I want to give right now,” he said adamantly.
It was beautiful.
In times like these, when brokenness and sadness reigns, there are still stories that can shift our paradigm and remind us how rich we are. We have clean water. I still have my child. We are alive.
We are richer than we know.
If you have a chance check out Charity Water.
It’ll make you want to jam your money through the screen.
Most of all it will help you see the world afresh.