When things get bad, go long

These days it’s easy to think that everything’s crap. But that’s wrong.

You need to go long.

See, the short-term is crappy. Yes, the pandemic is still here. It’s swelling. There’s a second wave. It’s looking ugly, uglier every day.

But, that’s shortsighted. You’ve got to look yonder. Over the horizon. Set your sights on the vista, farther ahead, further still.

I don’t mean distance, but time. Don’t measure life in days, or even months. Do it in years, far beyond the boundaries of immediate gratification.

We need to go long.

To “go long” is often a phrase used in investing. It means to buy an asset like a stock or index fund or something that appreciates—and you do this.

You hold on.

You don’t get out. You don’t sell. You don’t liquidate. You grip it tightly, knuckles whitened, even if life and fear and market gyrations and recessions scream at you to pull out. But no, you hunker down. Maybe you even double down. You’re in it to win it.

That’s what we need to do right now. We need to go long on life.

You need to invest yourself in something that will appreciate. And then, hold on. No matter what happens.

It can be in relationships, or a business, or your health, or spiritual wellbeing, or investing your money. Whatever it is, make sure it’s worthwhile and appreciates and pays dividends in joy and laughter and blessings and hope in the future.

And then, be patient and consistent, and you will see amazing payouts. Your investment will compound.

And you will be rich.


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Why we started a cookie business

Sometimes when things are terrible it’s necessary to start something delightful.

So last month my wife and I started a cookie business.

It’s an online store that sells gourmet gluten-free and vegan freshly baked cookies. They are made from incredible ingredients: organic this and organic that. And they are delicious. I’m the taste tester, so I should know.

But bragging aside, the main point of making something tasty is to spread just a little bit of joy to overcome the daily pains that seem to be mounting every day.

We get it. Kids are cooped up. The future is uncertain. The economy is struggling. News is the news, always negative. Schools are thinking about opening and we don’t know what to do. The second wave is swelling to who knows how high. And all of us are getting swept up into it and we are going for a ride to who knows where. It’s terrifying. All of it.

But taking a bite into a chocolate chip cookie floods us with memories of childhood, simpler times, summer bake sales, laughter, mom—home. It’s just love, baked.

That’s what we wanted to make, except in our fashion.

Our family has crazy dietary restrictions. We can’t eat gluten since we have major intolerances, and we have all kinds of sensitivities. My wife has been eating essentially the same limited foods every day, for every meal—literally. Our eldest can’t eat gluten and a whole host of other foods. And I find most meats make me feel badly and eat vegan most of the time, but for those rare occasions where I scarf down a ribeye. In other words, we eat crazy clean. No processed foods, refined sugar, etc. here. Don’t get me wrong. I want to eat Doritos, Krispy Kream donuts, Oreos. But I know I will feel terrible afterwards. Maybe you know what I’m talking about.

So we wanted to create something we and all of our friends and humans could feel good eating. Because, there’s enough feeling bad these days. And this is not just about feeling better emotionally, but good physically. That’s why we use the ingredients that we do. They’re great so we can feel good, in every way.

But if you want to know the truth, my wife has never even tasted our cookies. Not one. It’s because her food restrictions are so tight she can’t even try them, right now. She bakes them. She loves baking. But she can’t enjoy them. We are hoping that eventually she’ll be able to bite into the slightly-crunchy-with-a-gooey-center-packed-with-chocolate-chips beauts of a treat, someday, soon.

Nonetheless, she does take great pleasure in others enjoying her little creations. She delights in the knowledge that her joy inducing circles of chocolaty bliss brings others delight. That’s joy for her, for our family.

We started this venture at the end of May and we’ve been working out the kinks. It’s been fun. It began as an experiment, us playing around. Then orders came in. Not too many at first. But these, too, acted like waves. For the first week or so, most days were quiet with little activity. Then we’d get a sale here, a delivery there. Then one day in early June we had a large swell crash on us. Things went bonkers. And we started to wonder if we had something, something real.

Yesterday we posted on social media to our friends unsure what kind of reception we would get. And it was amazing. We had our biggest day of sales to date. We were astonished at the response and generosity. I mean, our cookies aren’t cheap. But people bought. Some kept buying. And they were gifting to this person and that person who lived on the west coast and out east and to a neighbor down the road or across the street. It was incredible.

To any of you who were a part of yesterday’s frenzy and are reading this, we love you, and we can’t wait for you to get a mouthful of this goodness.

So, friends, neighbors, and fellow humans, I’ll give more details of our journey and lessons and failures going forward, as well as other non-cookie related thoughts.

But for now, I’ll be delivering your cookies and sending them to USPS, with nothing but deliciously joyful thoughts and prayers and love that will show up at your doorstep. It’s not a hug, but it might be better.

Because, you know, when times are bitter, sometimes all you need is something sweet.

If you want to check us out, you can find us at www.cleancookieco.com and @cleancookieco on Facebook and Instagram.

Lots of love,
John and Rachel


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You’re rich

Do you feel like you have something to prove? I do sometimes.

I feel that urge to let people know that I’m doing ok; I’m successful; I’ve done something; I’m special. But why?

Comparing ourselves to others is a killer. It kills our joys, our happiness, our richness.

But I hope you free yourself from that, friends. I hope you see that life is more than how much crap you can put into your homes, more than your titles, net worth and where you lie on the imaginary comparison chart you place yourself and others.

Just because you have a lot of money, homes, wealth, doesn’t mean you’re rich. Having a lot doesn’t mean you have healthy relationships, wellbeing, wellness, character. Often the best of life gets eroded by the pursuit of more.

See, the secret to happiness is contentment.

I’m not saying that you shouldn’t have dreams, or try to do better, or succeed. You should.

But when you start looking around and comparing yourself, or scrolling down your newsfeed and wondering what it would be like to be so and so, that’s the problem. You’re always one scroll away from feeling life poor.

You might have reached great heights and attained riches, but still feel poor. And the act of comparison is the fastest way to dive into that dingy hole of feeling impoverished.

Because there will alway be someone doing “better” than you. Whatever “better” means.

Instead you need to focus on your life and enjoy what you have. More than that, you can be grateful, or, even, celebrate where you are.

You decide how rich you feel. And when you know that, you won’t need to prove anything.

Your contentment is proof of how good you have it.


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You can survive this time

Sometimes authority is wrong. In America, it’s woefully wrong about the pandemic.

Everything is not ok. It’s not safe.

I’m not trying to be a fear-monger. I’m just telling you the truth.

I don’t want you to get sick. I don’t want you to spread this disease to your loved ones.

Look, our leaders are failing us. When leadership fails, we must lead ourselves.

When governments fail to use reason, data, wisdom, we must self-regulate.

We must stay informed and help, encourage, challenge, and bless each other.

I’m not saying this time is easy. No, it’s terrible. It kick-you-in-the-face challenging. It’s “unprecedented.”

We must use our minds, stay calm, and not rush into a world that no longer exists. It’s not safe.

But I have hope. I believe this will pass. It will be safe again. But it’s just not now.

In the meantime, practice caution, call friends and family, eat delicious food, read books, binge a show, learn a new skill, occupy your time with healthy, socially distanced activities.

And when you get through this, you’ll be stronger than ever.

Stay well, friends.

Love,

John


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Heal your wounds

The key to healing a wound is to move toward the pain.

You know the relational or financial or emotional problems that happen in life. They hurt us.

We’re wounded.

But if you don’t face the uncomfortable, even agonizing conversations you don’t want to have with your partner, friend, mother, it only makes the relationship harder, unhealthier.

Or if you don’t look at your finances as they are and really dig into them, that will only make your financial future grimmer, darker.

Maybe something in your past is haunting you. Some act you did or was done to you sits on your mind, heart, burdening you. And you want to ignore it, but it only weighs you down, like an anchor, drowning you.

The only way to heal is to move toward our fears, what pains us.

It’s like a cut.

My son runs around and often get scrapes and bleeds. When that happens, he knows the next thing we are going to do. We bring him into the bathroom and clean off the wound with soap and water. He screams, cries, hates it—all of it. But if we didn’t do that, he would only have bigger problems later, get an infection, or worse.

Likewise you need to push into the pain. Even after you grimace, maybe scream, you must press into the difficult conversation, make the terrible spreadsheet, talk to a therapist. You need to face the things that scare you.

And it will be like a surgeon taking a scalpel to an infection, cleansing you, healing you. It will keep you from greater pain.

It cuts, but it heals.

You’ll feel whole.


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You are not an imposter

You’re not an imposter; you’re just in-process.

You might be a father learning to parent, an employee who is progressing in your career, an entrepreneur hustling to survive, or a couple trying to forge a healthy marriage. That’s good; that’s great.

Life is a process.

Anytime you try something, do something, go somewhere, you’re not going to be an expert, specialist, authority, master.

And it’s easy to feel like you don’t belong, like you’re “faking it.” But you’re not.

For anyone to become a master, you have to be a beginner. You have to muddle through, practice, attempt, fail, then try again and improve.

You’re in-process.

There’s nothing more real than that.

Even experts still need to learn and feel like imposters, because we’re all continuing to learn, grow, and become.

See, to do anything, everyone is an “imposter.” Everyone is between a beginner and expert, student and teacher, birth and death.

And that’s a great place to be. That’s where the adventure is, learnings are found, discoveries are made—life is lived.

So just because you don’t know as much as you want to or feel out of your depth or lack clarity on the future, that doesn’t make you lesser.

It just means you’re on a great journey to better things.

The key is to keep moving forward.


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A better tomorrow is a choice

Your past isn’t you; and your future is always being made in the present.

You’re walking potential. You’re becoming. You’re changing, growing, evolving.

That is, if you choose to be.

You’re not simply who everyone thinks you are. You’re not stuck. You’re not just you.

Decide to make new relationships, form new habits, develop new practices, and amazing things will happen.

Sure, it’s not easy. It’s uncomfortable, challenging, difficult.

But it’s not impossible. It’s within reach. Stretch for it.

And if you do, there is one thing that surely won’t happen. And it’s this.

Regret.

This is the best way to succeed

Failure isn’t an event; it’s a state of mind. No one is truly a failure unless they give up.

I’m not talking about quitting because sometimes you need to quit in order to succeed. Not every venture is worth your time: Sometimes you try something and you find that it’s not working, so it’s good to quit.

To “give up” or failure means that you surrender to the difficulties of life and resign to the sense that “You can’t do it,” any of it—life.

But if you’re still trying and kicking, you aren’t that. You’re just in process.

The key now is to keep at it.

Did you know that Colonel Sanders (a real person) of Kentucky Fried Chicken, didn’t start his famous “finger lickin’ good” franchise until he was in his sixties?

Yeah—true story.

Before getting in the chicken business, he worked all kinds of jobs. And he was a piece of work, ornery and difficult to deal with. He was even fired for knocking out his co-workers.

But he never gave up. He kept going even though he was older, at an age when he should have been thinking about retirement. But he didn’t retire. He fought. Not just with his fists, but he carried on with his mind, gumption, capital, life.

If you keep on living, trying, fighting, you always have a chance of climbing, growing, succeeding.

Keep that in mind and put that into practice and you can’t help but succeed.


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Is normal worth the risk?

Quarantining, not hugging, being isolated, fighting the virus is exhausting. All of it. We want to get back to living, normal. But friends, we mustn’t rush.

Plunging into seeing people, going to the office, traveling, all of that, isn’t safe no matter what the politicians say, governments do, how those around you behave.

I’m seeing it around me: family, friends, neighbors, in Middle America, wanting life to resume in pre-pandemic style, wishing the virus away, hoping for the best.

At the end of this month my church will resume in-person services. They said they will have protocols to keep people safe.

I doubt it.

And I hope nothing happens; but the questions are How much risk do you want to take? and Is it worth it?

Seeing people is important, so is going to church in person, but is it worth risking your life when there is no treatment or vaccine?

There are things worth risking your life for, like saving another human, your loved ones, standing up for your principles, your faith, to love, serving your country.

But seeing your friends now, traveling for business, going to church when you can do all of that virtually isn’t worth risking the lives of your community, family, friends—your life.

The reality is that the virus is still here, alive—killing.

So, friends, please be patient. I want to run out and hug people, strangers even, but resist the urge to mingle, taking unnecessary risks.

Stay vigilant.

Be patient.

Lots of love, John


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This Is One of the Smartest Things You Can Do

To get smarter you have to feel stupid, sometimes. You ask the obvious question, repeat something back, relearn something you think you should have already learned.

Sure, it can be embarrassing. But, to learn you have to be open to learning. And that means you’re not the master but the pupil, not the teacher but the student, not the expert but the amateur. But it’s worth it.

Your mind will bud, bloom, and flourish. And learning isn’t a flower that dies, it can blossom for a lifetime and can even leave an imprint on your friends, family, neighbors, strangers, and, even, future generations.

You see, the secret to getting smarter is forgetting about looking smarter, but loving knowledge so much that you don’t care about looking stupid to gain it.

That’s the smartest thing you can do.


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