The good, the bad, the cookie

Yesterday we baked and shipped 240 cookies that same day. It’s the highest count so far in the short life of our little company, Clean Cookie Co.

With our kids crying and needing food, uncertainties around fulfillment, the clock ticking down, and the sheer mountain of cookies, nonetheless, we made it.

Don’t get me wrong, we were grateful for it—all of it—it just wasn’t easy. Actually it was incredibly challenging.

Our daily routine was halted. My wife started baking early, like 3am early. I didn’t do my usual work. Cookies was all we did. All we could do. It was all hands on dough. Even our six year old chipped in by feeding our baby. It was mayhem.

Then there were the non-cookie, cookie issues. We had to keep all of the orders straight. We hated the idea of missing anyone. So spreadsheets were made and cross checked. Formulas were even used. “Who had vegan and non-vegan cookies?…Are you sure?” was asked multiple times.

That was hard; this was harder: packaging. Previously, we had shipped to others on the coasts, west and east, and customers and friends said they were good. But we wanted it to be better. So we tried a new way we’ve never tried before. It took a lot more work and made the cookies uglier, but we thought it would improve freshness for their trek to all parts of the country.

(To anyone who ordered, please let us know your feedback. And if there was a problem, let us know so we can find a way to make it right.)

Most of the orders for this heap of cookies came from friends. And we wanted it to be right, special, loving.

To be real real, we have no idea if they will be. And it’s nerve racking, really.

That’s the thing about starting a business or doing anything outside of your comfort zone; sometimes it’s not comfortable, at all. In fact, it can be straight up uncomfortable.

So after a full day of cookie-ing, we wait.

We wait for the shipments to get to you. We wait for you to eat them. We wait for your feedback.

We’ve enjoyed serving you, finding solutions to problems we never imagined solving, making more cookies than we ever thought possible, and packaging them up to send throughout our nation, from our kitchen to your tables.

And our hope is that they taste like home to you.


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