Three words likely have never been seen together, but there they are, in the title, all alliterated, and weird. Let me explain. A couple of weeks ago we shipped the most amount of cookies since the start of our Clean Cookie Company, but covid slowed our shipments; and we’ve got to own the fact that our packaging sucks.
When we got a surge of orders, we thought that we might need to refund close to a grand worth of cookies because we had never shipped that many cookies and performed a last minute packaging change. Yes, refunding all of those orders would have tasted bitter but we were ready to do it or ship out another round of them.
But we didn’t have to. The cookies got to almost everyone. However, it wasn’t all perfection.
One person said that USPS notified her that her package arrived but there was nothing on the doorstep. We’re still trying to figure out what happened to those phantom cookies.
But most friends, from what we’ve heard, received theirs and enjoyed the taste. Some of the cookies were uglier than others because of the ninety degree summer heat. But they got there, and they tasted fresh, which was a relief.
Covid caused massive delays. USPS had staffing issues. And what should have taken two to three days took five to seven. Not ideal. But considering the circumstances (that we’re in a, you know, pandemic), we were grateful they arrived at all.
We were also grateful that refunds weren’t necessary. But now have a different problem.
You see, our packaging isn’t great. Actually it’s terrible. Sure, it keeps the cookies fresh, which is great, but the material isn’t.
We vacuum seal the cookies in baggy plastic bags, which feels like a parachute of plastic, when we ship them.
And while I’m sealing them, my six year old is lecturing me about how much plastic we are using and how we’re killing the environment and how it’s wrong. Every word feels like a stab, because he’s right. And we’ve received similar feedback from customers, friends.
The truth is is that we’ve eliminated a lot plastic in our home. We use silicone and glass and steel instead for storage. And there’s a part of me that wants to justify that that’s good enough. But it’s not. And just because those bags keep our cookies fresh and good for our customers doesn’t make it fresh and good for the environment. We recognize that.
So we may not be refunding our generous and good customers, but we are looking to return our plastic bags. At least we are researching the best alternatives so that we can be good to the earth and still send cookies that taste like heaven.
We don’t have a good answer yet.
But, we are committed to finding one.