At the heart of every business are relationships. In my industry of technology services, this is especially true.
We have to meet with the potential client, get to know them, ask them questions, wine and dine them, pay for the meal, all as we gaze in their eyes and make them feel loved. I call that the first date.
We had a really good life in St. Louis, an amazing place to raise a family. We were living in one of the best school districts in the nation. We had a beautiful home. We even had loving neighbors and a rich community around us. My mom lived two floors down from us and could babysit at any time.
Right now, some of you might be saying, “Boy, you are stupid!”
This week I was on a radio show. And I started wondering how the radio business works. I knew that it sold ads and branded content, but I didn’t know how they could be surviving in the age of digital media.