Cookie saga continues

Our cookies got to a couple of friends and they were good, not perfect, but still delicious. It was a huge relief.

See, in my last post I mentioned that we tried a new way of packaging our cookies and weren’t sure how they would turn out. We didn’t want to fail, and more importantly, we didn’t want to disappoint our friends.

Really, our goal is to delight people with cookies and make their days, weeks, maybe even months. We want to put out the best cookie possible, not just in taste but in ingredients and experience. But then, we ran into fulfillment and shipping and logistics.

And our decision to change packaging made our minds go someplace dark. We had these terrible visions of the cookies being uneatable, off, wrong, bad. And then thinking they were going to friends like that sent shivers through us.

But that didn’t happen, at least with these two.

One friend, Adriana, in Frisco, Texas showed them on Instagram and storied about them. She was so excited and generous with how she spoke about them. It was all in Spanish, so I didn’t know how generous she was. But with my limited understanding that was very rusty and buried in the recesses in my mind from my two years of high school Spanish classes, I parsed out that the outcome was good. Later, she told us in a private conversation that she appreciated them and thought they tasted great.

Another friend, Dan, who lives in Washington State close to Seattle recommended our baked wares on Facebook and said some similarly kind and generous words. And he also gave some warm private words and very helpful feedback.

And what they both said about the condition of the cookies made us happy; but, more than that, we were relieved. It was like a huge boulder of worry that was on our chests was lifted after we got their feedback that the cookies traveled ok.

Now, we continue to wait. There are still many packages out there. And the surge of the virus is causing shipping delays with USPS; so, there’s that.

Waiting is one of the hardest things about life. It’s shrouded in uncertainty. These days are full of that. The expectations, fears, hopes all lie before us. And many of them are already set with nothing for us to do. And isn’t that the hardest part—the surrendering? It feels like an eternity. But it must be had and endured and experienced to do anything in life, especially something of consequence. It’s the suspenseful closing of one chapter before turning to the next. So here we are, as we turn the page, taking a pause, before the truth is revealed.

Regardless, we surrender to the outcome with prayer and expectation as others receive their boxes.

And as much as there is some pain in the waiting, there is also hope.

Stay well, my friends.

One last thought, we are open to any and all feedback. If you have some seriously negative thoughts, please send them our way. Of course we love the positive stuff too, but don’t hold back on the hard words. We need them, too.

As always, with love,
John


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The good, the bad, the cookie

Yesterday we baked and shipped 240 cookies that same day. It’s the highest count so far in the short life of our little company, Clean Cookie Co.

With our kids crying and needing food, uncertainties around fulfillment, the clock ticking down, and the sheer mountain of cookies, nonetheless, we made it.

Don’t get me wrong, we were grateful for it—all of it—it just wasn’t easy. Actually it was incredibly challenging.

Our daily routine was halted. My wife started baking early, like 3am early. I didn’t do my usual work. Cookies was all we did. All we could do. It was all hands on dough. Even our six year old chipped in by feeding our baby. It was mayhem.

Then there were the non-cookie, cookie issues. We had to keep all of the orders straight. We hated the idea of missing anyone. So spreadsheets were made and cross checked. Formulas were even used. “Who had vegan and non-vegan cookies?…Are you sure?” was asked multiple times.

That was hard; this was harder: packaging. Previously, we had shipped to others on the coasts, west and east, and customers and friends said they were good. But we wanted it to be better. So we tried a new way we’ve never tried before. It took a lot more work and made the cookies uglier, but we thought it would improve freshness for their trek to all parts of the country.

(To anyone who ordered, please let us know your feedback. And if there was a problem, let us know so we can find a way to make it right.)

Most of the orders for this heap of cookies came from friends. And we wanted it to be right, special, loving.

To be real real, we have no idea if they will be. And it’s nerve racking, really.

That’s the thing about starting a business or doing anything outside of your comfort zone; sometimes it’s not comfortable, at all. In fact, it can be straight up uncomfortable.

So after a full day of cookie-ing, we wait.

We wait for the shipments to get to you. We wait for you to eat them. We wait for your feedback.

We’ve enjoyed serving you, finding solutions to problems we never imagined solving, making more cookies than we ever thought possible, and packaging them up to send throughout our nation, from our kitchen to your tables.

And our hope is that they taste like home to you.


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When things get bad, go long

These days it’s easy to think that everything’s crap. But that’s wrong.

You need to go long.

See, the short-term is crappy. Yes, the pandemic is still here. It’s swelling. There’s a second wave. It’s looking ugly, uglier every day.

But, that’s shortsighted. You’ve got to look yonder. Over the horizon. Set your sights on the vista, farther ahead, further still.

I don’t mean distance, but time. Don’t measure life in days, or even months. Do it in years, far beyond the boundaries of immediate gratification.

We need to go long.

To “go long” is often a phrase used in investing. It means to buy an asset like a stock or index fund or something that appreciates—and you do this.

You hold on.

You don’t get out. You don’t sell. You don’t liquidate. You grip it tightly, knuckles whitened, even if life and fear and market gyrations and recessions scream at you to pull out. But no, you hunker down. Maybe you even double down. You’re in it to win it.

That’s what we need to do right now. We need to go long on life.

You need to invest yourself in something that will appreciate. And then, hold on. No matter what happens.

It can be in relationships, or a business, or your health, or spiritual wellbeing, or investing your money. Whatever it is, make sure it’s worthwhile and appreciates and pays dividends in joy and laughter and blessings and hope in the future.

And then, be patient and consistent, and you will see amazing payouts. Your investment will compound.

And you will be rich.


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You’re rich

Do you feel like you have something to prove? I do sometimes.

I feel that urge to let people know that I’m doing ok; I’m successful; I’ve done something; I’m special. But why?

Comparing ourselves to others is a killer. It kills our joys, our happiness, our richness.

But I hope you free yourself from that, friends. I hope you see that life is more than how much crap you can put into your homes, more than your titles, net worth and where you lie on the imaginary comparison chart you place yourself and others.

Just because you have a lot of money, homes, wealth, doesn’t mean you’re rich. Having a lot doesn’t mean you have healthy relationships, wellbeing, wellness, character. Often the best of life gets eroded by the pursuit of more.

See, the secret to happiness is contentment.

I’m not saying that you shouldn’t have dreams, or try to do better, or succeed. You should.

But when you start looking around and comparing yourself, or scrolling down your newsfeed and wondering what it would be like to be so and so, that’s the problem. You’re always one scroll away from feeling life poor.

You might have reached great heights and attained riches, but still feel poor. And the act of comparison is the fastest way to dive into that dingy hole of feeling impoverished.

Because there will alway be someone doing “better” than you. Whatever “better” means.

Instead you need to focus on your life and enjoy what you have. More than that, you can be grateful, or, even, celebrate where you are.

You decide how rich you feel. And when you know that, you won’t need to prove anything.

Your contentment is proof of how good you have it.


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You can survive this time

Sometimes authority is wrong. In America, it’s woefully wrong about the pandemic.

Everything is not ok. It’s not safe.

I’m not trying to be a fear-monger. I’m just telling you the truth.

I don’t want you to get sick. I don’t want you to spread this disease to your loved ones.

Look, our leaders are failing us. When leadership fails, we must lead ourselves.

When governments fail to use reason, data, wisdom, we must self-regulate.

We must stay informed and help, encourage, challenge, and bless each other.

I’m not saying this time is easy. No, it’s terrible. It kick-you-in-the-face challenging. It’s “unprecedented.”

We must use our minds, stay calm, and not rush into a world that no longer exists. It’s not safe.

But I have hope. I believe this will pass. It will be safe again. But it’s just not now.

In the meantime, practice caution, call friends and family, eat delicious food, read books, binge a show, learn a new skill, occupy your time with healthy, socially distanced activities.

And when you get through this, you’ll be stronger than ever.

Stay well, friends.

Love,

John


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Heal your wounds

The key to healing a wound is to move toward the pain.

You know the relational or financial or emotional problems that happen in life. They hurt us.

We’re wounded.

But if you don’t face the uncomfortable, even agonizing conversations you don’t want to have with your partner, friend, mother, it only makes the relationship harder, unhealthier.

Or if you don’t look at your finances as they are and really dig into them, that will only make your financial future grimmer, darker.

Maybe something in your past is haunting you. Some act you did or was done to you sits on your mind, heart, burdening you. And you want to ignore it, but it only weighs you down, like an anchor, drowning you.

The only way to heal is to move toward our fears, what pains us.

It’s like a cut.

My son runs around and often get scrapes and bleeds. When that happens, he knows the next thing we are going to do. We bring him into the bathroom and clean off the wound with soap and water. He screams, cries, hates it—all of it. But if we didn’t do that, he would only have bigger problems later, get an infection, or worse.

Likewise you need to push into the pain. Even after you grimace, maybe scream, you must press into the difficult conversation, make the terrible spreadsheet, talk to a therapist. You need to face the things that scare you.

And it will be like a surgeon taking a scalpel to an infection, cleansing you, healing you. It will keep you from greater pain.

It cuts, but it heals.

You’ll feel whole.


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A better tomorrow is a choice

Your past isn’t you; and your future is always being made in the present.

You’re walking potential. You’re becoming. You’re changing, growing, evolving.

That is, if you choose to be.

You’re not simply who everyone thinks you are. You’re not stuck. You’re not just you.

Decide to make new relationships, form new habits, develop new practices, and amazing things will happen.

Sure, it’s not easy. It’s uncomfortable, challenging, difficult.

But it’s not impossible. It’s within reach. Stretch for it.

And if you do, there is one thing that surely won’t happen. And it’s this.

Regret.

The pandemic isn’t over

It’s a matter of life or death. What is? This: Who you’re listening to. Don’t listen to the stories, the ideological frameworks, the politics, businesses, even your own urges.

Everyone has their agenda; campaigners want to win campaigns; businesses want your money; government officials want to be voted back in office; you just want everything to feel ok. They, and you, are all biased and want something from you. Don’t heed them.

This week we had a school official reach out to us to get our child to come to a meet and greet at his new school, to meet his new teacher, which would be incredible—if it weren’t for the virus ravaging our world population. And the school official emailed repeatedly, asking us to come into the classroom with other kids. Yes, it would be a smallish group, but still indoors with others. We asked if we could do it out of doors. She said no.

We didn’t listen to her.

You shouldn’t listen to them either.

You should listen to the data.

And the data is speaking loudly. It’s saying this.

The virus is alive and well.

And it’s dangerous.


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Is normal worth the risk?

Quarantining, not hugging, being isolated, fighting the virus is exhausting. All of it. We want to get back to living, normal. But friends, we mustn’t rush.

Plunging into seeing people, going to the office, traveling, all of that, isn’t safe no matter what the politicians say, governments do, how those around you behave.

I’m seeing it around me: family, friends, neighbors, in Middle America, wanting life to resume in pre-pandemic style, wishing the virus away, hoping for the best.

At the end of this month my church will resume in-person services. They said they will have protocols to keep people safe.

I doubt it.

And I hope nothing happens; but the questions are How much risk do you want to take? and Is it worth it?

Seeing people is important, so is going to church in person, but is it worth risking your life when there is no treatment or vaccine?

There are things worth risking your life for, like saving another human, your loved ones, standing up for your principles, your faith, to love, serving your country.

But seeing your friends now, traveling for business, going to church when you can do all of that virtually isn’t worth risking the lives of your community, family, friends—your life.

The reality is that the virus is still here, alive—killing.

So, friends, please be patient. I want to run out and hug people, strangers even, but resist the urge to mingle, taking unnecessary risks.

Stay vigilant.

Be patient.

Lots of love, John


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This Is One of the Smartest Things You Can Do

To get smarter you have to feel stupid, sometimes. You ask the obvious question, repeat something back, relearn something you think you should have already learned.

Sure, it can be embarrassing. But, to learn you have to be open to learning. And that means you’re not the master but the pupil, not the teacher but the student, not the expert but the amateur. But it’s worth it.

Your mind will bud, bloom, and flourish. And learning isn’t a flower that dies, it can blossom for a lifetime and can even leave an imprint on your friends, family, neighbors, strangers, and, even, future generations.

You see, the secret to getting smarter is forgetting about looking smarter, but loving knowledge so much that you don’t care about looking stupid to gain it.

That’s the smartest thing you can do.


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