To live your best life, be wrong more

Often we worry about being right. But I think we should be spending more time being wrong. Because sometimes, in life, being wrong is the most right you can be. This sounds strange, I know. But that doesn’t mean it’s false. You see, we live in a world that is obsessed with being right. The…More

We started a podcast

So…a friend and I started a podcast. There’s a lot of confessing, challenging, a bit of conflict, and a touch of cussing. But most of all it’s a conversation between friends. This project grew out of years of relationship and talking about our ventures and missteps and learnings and stories. And we want to share…More

Cookies, covid, and a confession

Three words likely have never been seen together, but there they are, in the title, all alliterated, and weird. Let me explain. A couple of weeks ago we shipped the most amount of cookies since the start of our Clean Cookie Company, but covid slowed our shipments; and we’ve got to own the fact that…More

The YouTube ad that made me cry

Last week, we were watching a video when the greatest YouTube ad I had ever seen appeared. We couldn’t stop watching it. The skip ad button turned on and I ignored it. The ad went on for seconds then minutes. Until it ended nineteen minutes later. (I know, it might feel weird reading about a…More

Cookie saga continues

Our cookies got to a couple of friends and they were good, not perfect, but still delicious. It was a huge relief. See, in my last post I mentioned that we tried a new way of packaging our cookies and weren’t sure how they would turn out. We didn’t want to fail, and more importantly,…More

The good, the bad, the cookie

Yesterday we baked and shipped 240 cookies that same day. It’s the highest count so far in the short life of our little company, Clean Cookie Co. With our kids crying and needing food, uncertainties around fulfillment, the clock ticking down, and the sheer mountain of cookies, nonetheless, we made it. Don’t get me wrong,…More

When things get bad, go long

These days it’s easy to think that everything’s crap. But that’s wrong. You need to go long. See, the short-term is crappy. Yes, the pandemic is still here. It’s swelling. There’s a second wave. It’s looking ugly, uglier every day. But, that’s shortsighted. You’ve got to look yonder. Over the horizon. Set your sights on…More

Why we started a cookie business

Sometimes when things are terrible it’s necessary to start something delightful. So last month my wife and I started a cookie business. It’s an online store that sells gourmet gluten-free and vegan freshly baked cookies. They are made from incredible ingredients: organic this and organic that. And they are delicious. I’m the taste tester, so…More

You are not an imposter

You’re not an imposter; you’re just in-process. You might be a father learning to parent, an employee who is progressing in your career, an entrepreneur hustling to survive, or a couple trying to forge a healthy marriage. That’s good; that’s great. Life is a process. Anytime you try something, do something, go somewhere, you’re not…More

This is the best way to succeed

Failure isn’t an event; it’s a state of mind. No one is truly a failure unless they give up. I’m not talking about quitting because sometimes you need to quit in order to succeed. Not every venture is worth your time: Sometimes you try something and you find that it’s not working, so it’s good…More